Decentraland’s collaboration with Samsung

Investments in the virtual universe gained momentum. In particular, companies make purchases from this universe and open stores at lower prices. In this way, it can reach its customers at low costs.

What is Decentraland

Decentraland is a decentralized 3D virtual reality platform consisting of 90,601 parcels of land. Virtual real estate plots in the decentralized region are NFTs that can be purchased by the cryptocurrency MANA based on the Ethereum blockchain. It became publicly available in February 2020, and the platform is overseen by the nonprofit Decentraland Foundation.

Agreement signed between Samsung and Decentraland

Samsung Electronics announced that it will open 837 exclusive stores in New York on the Metaverse in collaboration with Decentraland (MANA). Stating that this is the largest real estate purchase made in Decentraland so far, Samsung stated that customers can have many different digital experiences in its special 837 store.

Samsung’s store located at 837 Washington Street in Manhattan, New York is a store specially established to offer its customers many different technological experiences.

After the news, the price of MANA rose nearly 20 percent from $2.88 to $3.43.